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Dallie Smokehouse

Brand identity for Dallie Smokehouse, a smoked meat delicacies brand, with a crafted, smoky aesthetic that works on packaging and beyond.

Identity
Dallie Smokehouse — pills.agency case

Dallie Smokehouse is a brand of smoked meat delicacies. On this project we worked on the identity: a visual image that conveys the crafted, smoky character of the product.

A food brand needs an appetizing, recognizable image. The task was to create an identity that evokes smoke, fire, and artisan quality — and looks equally good on packaging, on a menu, and online.

We selected a palette and typography that capture the smoky aesthetic.

In food, a brand has to trigger appetite and trust at the same time. What matters: a recognizable mark that works on packaging and at small sizes, a mouth-watering palette, and an honest character without excessive gloss. A strong identity makes a product stand out on the shelf and in the feed.

From a logo to a full brand identity with packaging — we scope the price to the project.

Yes — packaging is the key medium for a food brand, and we develop it as part of the identity.

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A closer look at the details

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